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  <title>Guava Journal</title>
  <link>https://www.growwithguava.com/journal</link>
  <description>Formats, playbooks, and field notes from Guava — creative events studio.</description>
  <language>en</language>
  <item>
    <title>The Marketing Roast: a feedback format that builds pipeline</title>
    <link>https://www.growwithguava.com/journal/marketing-roast-format</link>
    <guid>https://www.growwithguava.com/journal/marketing-roast-format</guid>
    <pubDate>Sun, 30 Aug 2026 12:00:00 GMT</pubDate>
    <description>Inside Guava&#x27;s signature event format — founders present their real marketing playbook to a room of senior operators for live pressure-testing. Why it works, and the numbers it produces.</description>
  </item>
  <item>
    <title>Design a hackathon like a funnel, not an event</title>
    <link>https://www.growwithguava.com/journal/hackathon-builder-funnel</link>
    <guid>https://www.growwithguava.com/journal/hackathon-builder-funnel</guid>
    <pubDate>Sun, 30 Aug 2026 12:00:00 GMT</pubDate>
    <description>Most hackathons fail the same four ways. Guava&#x27;s builder-funnel model — selection, two-track design, delegated regional activation, and KPI-driven floor plans — fixes each one.</description>
  </item>
  <item>
    <title>22 days, 10 floors, 20,000 visitors</title>
    <link>https://www.growwithguava.com/journal/art-golden-gai-operations</link>
    <guid>https://www.growwithguava.com/journal/art-golden-gai-operations</guid>
    <pubDate>Sun, 30 Aug 2026 12:00:00 GMT</pubDate>
    <description>Operating Art Golden Gai — a ten-floor immersive art experience in Tokyo with 60+ artists and a side-event programme running inside the live exhibition. Production notes from the floor.</description>
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