Formats · Event-led growth · August 30, 2026
The Marketing Roast: a feedback format that builds pipeline
Inside Guava's signature event format — founders present their real marketing playbook to a room of senior operators for live pressure-testing. Why it works, and the numbers it produces.
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Playbooks · Hackathon operations · August 30, 2026
Design a hackathon like a funnel, not an event
Most hackathons fail the same four ways. Guava's builder-funnel model — selection, two-track design, delegated regional activation, and KPI-driven floor plans — fixes each one.
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Field notes · Production management · August 30, 2026
22 days, 10 floors, 20,000 visitors
Operating Art Golden Gai — a ten-floor immersive art experience in Tokyo with 60+ artists and a side-event programme running inside the live exhibition. Production notes from the floor.
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