Two formats, two continents, one developer ecosystem. Guava produced INK's flagship developer summit in Bangkok and its residential hacker house in Denver — a serial presence rather than a one-off booth.
INK is an EVM rollup in the Kraken ecosystem. The brief across both activations was the same: reach builders where they already are, and give them somewhere to actually build — not just a conference booth presence.
Guava produced the Bangkok DevJam during Devcon week in November 2024, then returned three months later with a five-day residential hacker house during ETHDenver. Running both inside a single engagement cycle built continuity: the same protocol, the same team, showing up twice in two hemispheres.
A flagship developer summit built to put INK's EVM rollup infrastructure in front of builders, with a three-day hacker house running alongside it.
Five days of residential build space for DeFi developers, with workshops, mentorship, and a two-round demo day — in the most competitive week of the Ethereum calendar.
Building an ecosystem across geographies?