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Case study — 2025
INK ONCHAIN · KRAKEN ECOSYSTEM

House
of Ink

A five-day residential hacker house at ETHDenver 2025 — built so DeFi developers had somewhere to actually build, in the most competitive week of the Ethereum calendar.

Client
INK Onchain
Producer
Guava
Dates
Feb 22–26, 2025
Location
Hyatt Centric, Denver
01

Overview

As part of Guava's broader INK/Kraken ecosystem engagement, Guava produced the INK Hacker House Denver during ETHDenver 2025 — a flagship immersive, multi-day residential and working space for developers. The format was designed to accelerate INK ecosystem development by bringing DeFi builders together in a collaborative, focused environment.

This activation served as the Denver companion to the INK DevJam Bangkok event produced in November 2024, establishing INK as a serial supporter of developer communities across multiple geographies.

Hacker houses are one of the highest-ROI developer engagement formats in Web3 — the immersive environment produces projects and relationships that persist long after the event ends.

02

Event details — the shape of it

Event nameINK Hacker House Denver (House of Ink)
ClientInkubator / INK — Kraken ecosystem
ConferenceETHDenver 2025
DatesFebruary 22–26, 2025
VenueHyatt Centric Denver, 15th floor · 1776 Champa St, Denver, CO
FormatHacker house — multi-day residential with workshops, mentorship, and demo day
Target audienceDeFi builders, INK ecosystem developers, L2 innovators
Related eventINK DevJam Bangkok 2024 (November 2024)
ProducerGuava · hello@growwithguava.com
03

Objective & challenge

ETHDenver is one of the most competitive weeks in the Ethereum event calendar. Venues are booked months in advance, and attention is fragmented across dozens of competing activations. INK's strategic goal was clear: establish itself as a serious, builder-first L2 protocol — not just a conference booth presence, but a home base where developers could build on INK, learn from mentors, and form lasting community ties.

The challenge for Guava was to execute a premium, multi-day residential hackathon in a market where venues for this format disappear 10–12 weeks before the conference, while delivering a structured programme that maximised developer output and ecosystem growth.

04

Scope of work

05

Partners & community

Ecosystem & technology partners Eleven

Optimism Base Mode Goldsky Pyth The Graph Third Web Encode Gelato Uniswap BUIDL Guild

Non-developer communities Beyond the terminal

Product designers Marketers UX/UI DAOs
06

Metrics for success

MetricDescription
Builder retentionParticipants who remain active in INK's ecosystem post-event
Project submissionsTarget: 10+ impactful projects built on INK's tools
Community growthIncreased participation and engagement in INK's developer communities
Event reachSocial impressions, RSVPs, and ecosystem partnership growth
07

What we learned

What went well

  • The hacker house format created a high-intensity, relationship-rich environment that conference floor networking cannot replicate.
  • INK/Kraken ecosystem branding throughout the house reinforced developer community ownership and protocol identity.
  • ETHDenver placement maximised synergy with the broader Ethereum developer community concentrated in Denver that week.
  • Continuity with Bangkok DevJam in November 2024 established INK as a serial supporter of developer programs — building trust and brand recognition over time.
  • The multi-track structure, technical and non-technical, broadened participation beyond pure developers to include marketers, designers, and community builders.
  • Structured daily programming with external workshops from Pyth, The Graph, and OP Stack provided tangible developer tools and resources.

Learnings & takeaways

Hacker houses are among the highest-ROI developer engagement formats in Web3. The immersive residential environment accelerates trust, collaboration, and project development in ways no single-day conference activation can match. The INK Hacker House demonstrated that multi-day programming — anchored by structured workshops and culminating in a formal demo day — produces teams with genuine ecosystem buy-in, not just hackathon participants.

Guava's ability to execute both a flagship DevJam in Bangkok and a hacker house in Denver for INK within the same engagement cycle demonstrates strong multi-format production capability and deep familiarity with the Web3 event landscape. The INK partnership is a strong template for how Guava can serve Layer 2 protocols seeking to build developer ecosystems across multiple geographies.

The INK partnership is a template for how Guava can serve L2 protocols building developer ecosystems across geographies — from Bangkok to Denver and beyond.

08

Earlier in this engagement

November 2024 · Bangkok, Devcon week
INK DevJam Bangkok

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